#UPTHEHEAT
Marketing and Installation
D&AD x Twister brief
Collaborators: Amelia Blantern
Create a guerilla marketing campaign that gets young people (16 - 18) excited and connected to the Twister brand. Your idea must centre on out-of-home advertising and get people talking on social media to help launch Twister’s new look and feel in 2024 and beyond.
Challenge:
Over 3.2 million young Brits participate in community sports. In celebration of the grass-roots teams that support them, we’re encouraging communities to show us how they #uptheheat and cool down with Twister. We’re taking over sports venues across the UK, and globally, with giant, Twister-filled ice typography installations to help players cool down after a match.
Strategy:
KEEPING IT COOL
Giant ice typography of sports phrases connects the installation and the players, encouraging them to spend more time at the venues, ‘turn up the heat’ and cool down with a Twister as the ice melts.
GLOBAL TAKEOVER
Pop-up fundraising events give communities a chance to come together and raise money for local grass-roots teams through a penalty shootout-style game. These pop-ups bring the installations to more populated areas, like city centres, and create a buzz on social media.
