Calla
Branding and Advertising
Collaborators: Rebecca Miller, Danielle Julian, Amelia Fulton-Urry and Amelia Blantern.
Dyson Creative brief
Calla makes self-checking fast, informative and comfortable. To reflect this we created a visual identity that is bold, fun an friendly to bring comfort to users who made feel uneasy about owning and using a medical self-check device.
Our branding targets young women who may be unaware of the importance of checking their breasts. Early detection of breast cancer can improve survival rates by 99%, despite this 44% of women in the UK do not regularly check their breasts.
Design a visual identity for Dotplot’s at-home breast health monitor, including packaging, advertising and a user interface.
Challenge:
Strategy:
YOU CAN’T SPOT THE CHANGES, BUT CALLA CAN
We branded Calla as the device that does it all, removing the uncertainty that comes with self-checking, for an easy, at-home experience. Our bright colours and floral-inspired design reflect the female-forward audience we’re targeting.
CAN YOU SPOT THE DIFFERENCE?
I produced the billboard designs for our ‘Spot the Difference’ advertising, using illustrative imagery of slang terms related to breasts. The billboards engage the public whilst also providing information on the importance of monitoring changes in your breasts.
CALLA x M&S
CALLA x NATIONAL BOOB DAY
In celebration of National Boob Day, we designed a limited edition purple Calla device and packaging. Advertising it in-stores and collaborating on a pop up- space.
